Get ready to enter the Magentaverse. Introducing Pantone’s Color of the Year for 2023: Viva Magenta 18-1750. The Pantone Color Institute created the Pantone Color of the Year in 2000, and since then, it has been used to forecast trends for the upcoming year. Its influence is global in buying decisions, branding, marketing and product development, but not just in interior design – industries like fashion, graphic design, industrial design, product packaging and many more also take into consideration Pantone’s Color of the Year.

After a tumultuous and unprecedented two years, Viva Magenta aims to write a brand-new narrative. Previously selected lively yellow Illuminating, the enduring Ultimate Gray and the curious Very Peri, offered hope, resilience and creativity. Now Viva Magenta is paving a path toward a future with boldness, vibrance and vigor in 2023.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

– Leatrice Eiseman, Executive Director of the Pantone Color Institute

Lennar’s stunning model homes across the nation will undoubtedly showcase this rebellious color, and if you’re looking to implement Viva Magenta into your new home, there are many simple, affordable ways you can go about it.

Living area

If you love to entertain, creating an accent wall with Viva Magenta is a must. This shade of red will stand out and make a great first impression as soon as your guests walk in, plus it’s a great conversation starter.


Whether it’s for everyday use or on-trend decorative items in your kitchen, spice up your cooking with a new dinnerware set, table runners, napkins, placemats or glassware in this color.


The best way to start and end your day is in a bedroom you love, so replace some of those old throw pillows, blankets and sheets with some bright Viva Magenta. If your owner’s suite is already immaculate, have fun with this color and transform a guest bedroom that your friends and family will love.


Liven up a bathroom or powder room by adding scented magenta candles, pictures frames or soap bars to energize the space.

Looking for your dream home to implement Viva Magenta? Start your new home search today at

‘Tis the season to unwrap huge savings with up to $60,000 in price reductions on select move-in ready homes in the Treasure Valley area when you sign a purchase agreement between 12/22/22 and 01/15/23 and close and fully fund on or before 01/30/23.* With a variety of new single-family homes to choose from, in cities like Meridian, Caldwell and Nampa, buyers at every stage of life will be able to find their dream home at a great price. But hurry in – this opportunity won’t last long. Call a Lennar Consultant today before it’s too late: #208-803-3501.

“Unwrap the biggest gift of all this season – a new Lennar home and amazing savings,” said Jeff Clemens, Division President of Lennar Boise. “It’s the ideal way to wrap up the year and start the new one in a fresh, brand-new home you love.”

Lennar Boise has three new home communities in the Treasure Valley area:

Lennar Boise kitchen space

Plans across both collections showcase the ultimate in contemporary design: open living areas and covered patios ideal for entertaining, gourmet kitchens with center islands and spacious bedrooms including sophisticated owner’s suites, with spa-inspired bathrooms and oversized walk-in closets. Select plans also offer first-floor bedrooms for single-level living and flexible bonus rooms like lofts that can accommodate several needs, from a home office to a learning area for students and more.

Lennar has reimagined the homebuying experience through its Everything’s Included® program. Everything’s Included means today’s most desired home features and upgrades are incorporated in every new Lennar home at no extra cost. Upgrades like kitchen countertops, brand-new stainless steel appliances, connectivity features and more – all help elevate your living and come as standard.

This up to $60,000 savings opportunity won’t last long, and neither will these incredible move-in ready homes! Don’t wait to live in the home of your dreams. Reach out today for more information on available homes and communities: 208-803-3501 or

* Up to $60,000 price reduction valid towards the total purchase price. Offer available if buyer signs and delivers a purchase agreement in the greater Treasure Valley area between 12/22/22 and 01/15/23 and closes and fully funds on or before 01/30/23. Offers, incentives and seller contributions are subject to certain terms, conditions and restrictions. Certain incentives could affect the loan amount. Lennar reserves the right to change or withdraw any offer at any time.

Features, amenities, floor plans, elevations, and designs vary and are subject to changes or substitution without notice. Items shown are artist’s renderings and may contain options that are not standard on all models or not included in the purchase price. Availability may vary. Sq. ft. is estimated; actual sq. ft. will differ. Prices do not include closing costs and other fees to be paid by buyer (including a builder fee, if applicable, as described in the purchase agreement) and are subject to change without notice. Garage/bay sizes may vary from home to home and may not accommodate or be accessible to all vehicles. Maps are not to scale and are for relative location purposes only. This is not an offer in states where prior registration is required. Void where prohibited by law. Copyright © 2022 Lennar Corporation. All rights reserved. Lennar and the Lennar logo are U.S. registered service marks or service marks of Lennar Corporation and/or its subsidiaries. Date 12/22

Lennar Mortgage and Equal Housing Logos

The holiday season is in full swing. From entertaining guests at parties to hosting out-of-town visitors, your home can serve as the main backdrop during this very busy time of year. It’s important you have the space you need and the most up-to-date features to help you achieve a successful holiday season. Here’s three reasons why a new home from Lennar is great for the holidays:

1. Spacious and open floorplans are ideal for entertaining

When it comes to home design, we design our homes with modern lifestyles in mind. Flowing open living spaces that keep everyone in the home connected and large dining areas mean there’s plenty of room for every guest at your table. Spacious, fully equipped kitchens will make holiday cooking and baking a little bit easier. And upstairs  dens or bonus rooms in select floorplans are great for kids and cousins to watch movies or play games.

2. Everything your guests could need

Give your guests the gift of privacy when they come to visit you in your new home. Offer overnight visitors their own private suite, thanks to floorplans with enough bedrooms and bathrooms for everyone. Select plans feature our Next Gen® design, which includes an attached private suite, complete with its own entrance, kitchenette, living space, full bathroom and bedroom. Available three-car garages on select homes means there’s room for guests to park indoors, safe from the winter weather.

3. A Lennar home is ready to go

When you purchase a new home from Lennar, you can expect well-appointed kitchens complete with full appliances. And a beautiful new home makes decorating both enjoyable and easy. With select floorplans offering fireplaces and nine-foot ceilings, your home will come ready to cozy up in with plenty of room for all your holiday décor!

The holiday season is a time for celebration and there’s no better place to spend time with family and friends than in your new home from Lennar. Select communities across the Greater Puget Sound Area  and Inland Northwest markets offer move-in ready homes that are available now, so you can get to the holiday cheer sooner than you think. Start your search today at

About Lennar Corporation

Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar’s homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar’s technology, innovation and strategic investments. For more information about Lennar, please visit