Builder Magazine’s tenth annual Energy Pulse study (a national study performed with 2,009 Americans that mirror the U.S. population) found that the percent of respondents saying they are likely to buy or build a new home has remained consistent over the past three years, hovering at around 15 percent. Respondents who were likely to buy/build a new home were asked, “In comparing two homes for purchase, how much would energy efficiency impact your choice, assuming other features like price, size, location and major amenities were comparable?” Consistent with previous years, 80 percent responded that energy efficiency would have somewhat to very much impact on their selection decision. Seventy-one percent of potential new home buyers said they were likely to very likely to pay more for a high-performance home. [Read this article]
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