Fifty percent of all homes sold in the U.S. during the year are sold during the summer, according to the nation’s Realtors. If you’re one of the many homeowners who will be putting your home up for sale in the coming months, this article from U.S. News offers some helpful advice on steps you should be taking to have a successful open house.
There are steps that can be taken to make sure as many people as possible see your home, increasing its chances of selling quickly for a better price. While technology has changed some aspects of open houses, others – such as the importance of making a good first impression – remain the same.
According to 2014 data from the National Association of Realtors, 92% of homebuyers use the Internet in their search, and that makes listing your open house online important.
“Home sellers today are missing the boat if they’re not promoting their homes online,” says P.J. Mitchell, CEO of Fizber.com. “It doesn’t really matter how prepared you are or how beautiful your house is if you don’t tell people about it,” Mitchell says.
He advises sellers to share their listings and open house dates through all their social media channels, including Facebook, Twitter and Instagram. Friends, neighbors, colleagues and relatives could know someone who is looking, plus you never know who outside your direct network might stumble across your tweet or Facebook post.
