Lennar recently grand opened four new collections of new homes within Beacon Park, the second of the Great Park Neighborhoods in Irvine, California. This article from Builder highlights the community’s developer, FivePoint Communities, and some exciting new technology that was introduced for Great Park home shoppers.
California-based Great Park Neighborhoods’ new marketing campaign is using cutting-edge technology to help buyers personalize their home search.
Its “Find Your Home” campaign kicked off this summer at the grand opening of Great Park Neighborhoods’ Beacon Park community. Using customized technology-enabled keychains, more than 25,000 Beacon Park visitors were able to tour 47 new model homes and collect information about their favorite models. By scanning the keychains over bright orange beacons in the models, visitors created a personalized new-home brochure for easy access on a computer or handheld device.
The virtual online model home brochures generated by RFID is a first for the housing industry, says Jann Rowe, vice president of marketing for FivePoint, the community’s developer.
“With just a tap of a personalized keychain, homeshoppers left the grand opening knowing they could continue to explore and compare their favorite floor plans on any computer, tablet or mobile device,” she says.
