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It’s been an exciting year for Lennar, beginning with the strategic merger of Lennar and CalAtlantic Homes, creating the nation’s leading homebuilder. Lennar is now honored to be named Builder of the Year by Builder Magazine. Executive Chairman, Stuart Miller discusses Lennar’s success and future outlook in this recent interview with John McManus.
“Add to cart.” Those three words together set an almost mystical bar of expectations today for billions of people who exchange value for value online and in the real world of commerce. Action, reaction, transaction. What if consumers could click on “add to cart” to buy their next home—the most expensive consumer durable most of us ever buy and the most valuable asset most of us ever own?
“We’re not there yet,” says Stuart Miller, executive chairman at Miami-based Lennar Corp., who spent the past 21 years as CEO of the company before moving into this newly created leadership position in April. A pathway there, as seen in Miller’s own hand-sketched diagram, includes a step-by-step breakdown of key moments in a customer’s chain of home-buying decisions and explorations—from shopping for a wedding dress, for example, or for baby furniture. It starts with a milestone in the consumer’s life, and progresses from there.
“If we can identify that moment of engagement and start a dialogue that’s based on our educating a customer on what she needs, and grow that into an exchange where we learn more and more about our customer so that we can personalize an offering to her, we’ll soon get to the point where we’re there,” Miller says. “We’ll be able to send them a digital envelope that allows them to look at an Everything’s Included version of their own house, and that eliminates every part of the buying process that’s of no value to them, or a pain point for them.”
This experience—seemingly light years from today’s actual home-buying experience—excites Miller as he and the Lennar leadership team (including Rick Beckwitt as CEO and Jon Jaffe as president) place today’s operational performance and tomorrow’s innovation imperatives on a priority par, one as equally critical as the other.
When—not if—Lennar’s brain trust succeeds in remapping its business model backward from the simplicity of a digital point-of-purchase moment where a buyer clicks “add to cart,” the model can start to resemble the logic and elegance of, say, an Amazon. It’s there that logistics, complexity, physical movement, workflows, and time itself disappear, leaving only the who—a ready, willing, and able buyer—and the what—the home he or she wants.
“We become a pure-play builder when we separate out our land and real estate businesses, everything that’s ancillary to our core home building operations, and remove every part of the expense in our process that doesn’t offer value to our consumer,” Miller says. “That’s what we mean when we talk about building a better mousetrap. Our business at that point becomes more fully about the value we create that we can control and stay in control of, and less about areas we don’t impact.”
The pursuit of getting there on a fast track—to that shopping cart instant, an iconic shift that places the consumer at the top of a buyer-seller value chain—speaks to why Lennar’s Miami headquarters pulses like a technological central nervous system. One floor of the space would be hard to tell apart from any Silicon Valley web product development center or a Wall Street trading floor. Flat-screen monitors crawl color-coded, key performance indicator measures that river real-time data feeds in from the enterprise’s 38 home building divisions nationwide.
Continue reading the full article: BUILDER Honors Lennar as 2018 Builder of the Year
CELINA, Texas – Sutton Fields, the highly anticipated master-planned community within the top-ranked Prosper Independent School District, celebrates the Grand Opening of Lennar’s new homes.
Lennar, one of the nation’s largest homebuilders, showcases the Carnelian II model at the Community Grand Opening, which takes place 11:30 a.m. to 1:30 p.m. Thursday, May 10 at 6509 Farndon Road, Celina. Named for the semiprecious gemstone, the model highlights the Carnelian II plan, and offers an optional media room and full bath along with a large flex room.
At Sutton Fields, Lennar’s single-family homes range from three to five bedrooms and two to four bathrooms. With square footages from 1,873 to 3,427 on spacious 50-foot homesites, the one- and two-story homes are ideally priced from the $260,000s. Lennar’s Everything’s Included® homes offer 42-inch cabinets, two-inch faux wood blinds, a wood entry, and much more. Along with Lennar’s Wi-Fi CERTIFIED™ Home Design, you can enjoy the most desirable technology brand devices such as Alexa and the Ring Elite Doorbell, in the convenience of your own home.
Sutton Fields, a 622-acre community of 515 homes, provides such unique features as pocket farms, community gardens, farmers markets, and acres of preserved, bee-friendly greenspace. An amenities center includes a pool.
Sutton Fields is ideally situated in one of the Metroplex’s most desirable areas. Within 10 miles of Celina, a North Texas city boasting small-town charm and community pride, Sutton Fields is located within 30 miles of McKinney, Denton, and Frisco, the most sought-after cities just north of Dallas.
Lennar is one of seven homebuilders in the development from award-winning Centurion American, a Dallas-based developer of premier communities in Texas and Colorado.
Lennar Corp., founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up, and active-adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Fresno, Calif. – April 2018 – Lennar has become the first builder to offer Wi-Fi CERTIFIED™ Home Design, an extension of their already popular Everything’s Included® program which has revolutionized the way people purchase new homes. Their signature approach works by including upgrades and features most builders typically charge extra for as standard. Now, those features have expanded to incorporate built-in whole home Wi-Fi coverage and the latest in home automation technology.
“Our new Wi-Fi CERTIFIED™ homes and home automation features can be found at new communities in Fresno and Bakersfield,” said Susan Wilke, Vice President of Sales and Marketing for Lennar Central Valley. “We’ve redesigned our homes and Everything’s Included® program to offer homebuyers a truly modern and connected way to live, that’s also outfitted for future innovation and technology in years to come.”
Lennar’s Wi-Fi CERTIFIED™ homes meet the standards for strong, consistent connectivity throughout the entire home that are set by the Wi-Fi alliance, a global network. The process for creating these homes starts with the design, where a series of commercial-strength Ruckus Unleashed access points are mapped throughout the home and then built in during construction. The result is strong coverage in every room.
Adding to the significant value that Lennar’s Everything’s Included® approach to homebuilding already offers — such as upscale kitchen countertops, upgraded cabinetry and gourmet kitchen appliances – buyers will now also receive a wide range of smart products from top manufacturers at no additional cost. These include Honeywell programmable thermostats, the Ring Video Doorbell, lighting from Lutron, wireless music with a Sonos speaker, hands-free front door locks from Kwikset — all of which can be voice controlled with Amazon Alexa.
Homeshoppers can find new Wi-Fi CERTIFIED™ homes for sale at select communities across the Fresno and Bakersfield markets. Visit www.lennar.com/bakersfield, www.lennar.com/fresno or call (559) 554-1147 to learn more.
About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Elk Grove, Calif. – April 2018 – Lennar is excited to bring two new communities to the Sterling Meadows masterplan in Elk Grove. Both Montage and Indigo at Sterling Meadows are now selling, providing homeshoppers with the opportunity to purchase early at pre-model prices before the Grand Opening this June.
“This is a great chance for homeshoppers to save on their new home and select their preferred homesite before the rush of the Grand Opening,” said Michelle Velky, Vice President of Sales and Marketing for Lennar Sacramento. “We’re offering new, contemporary floorplans at these two communities, which also enjoy a great location in family-focused Elk Grove with access to great schools.”
Montage at Sterling Meadows offers homeshoppers four distinctive home designs to choose from available in both single and two-story designs. These new homes range in size from approximately 1,969 to 3,033 square feet of living space with three to four bedrooms and two to three-and-a-half bathrooms. Prices start from the mid-upper $400,000s.
At Indigo are four more unique floorplans to choose from. Both single and two-story homes available, these homes range in size from approximately 1,603 to 2,617 square feet and provide three to five bedrooms and two to three bathrooms. New homes for sale at Indigo are priced starting from the low $400,000s.
Each of the new homes at Indigo and Montage showcase Lennar’s Everything’s Included® package, which includes a high level of standard features and upgrades at no additional cost. These include granite or quartz countertops, stainless steel appliances, high-quality cabinetry, solar, the latest in popular home automation products and technology along with so much more.
Lennar is also the first builder to introduce Wi-Fi CERTIFIED® Home Design. These homes incorporate built-in wireless access points throughout the home that result in strong internet coverage throughout every room of the home.
Lennar is now preselling for these two communities out of the Cambria at Fieldstone Welcome Home Center, located at 10044 Lorae Court in Elk Grove. Visit www.lennar.com/sacramento or call 926-905-1624 to schedule an appointment or for more information.
About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Vancouver, Wash. – April 2018 – Lennar is excited to introduce Fifth Plain Creek II, a second installment of the popular Fifth Plain Creek community in Vancouver. Coming soon, Fifth Plain Creek II will feature spacious, single-family homes in a charming community suitable for every lifestyle.
“We’re excited to open Fifth Plain Creek II, a follow-up to the well-received Fifth Plain Creek where we will bring everything that homeshoppers loved about the first community with us again, such as Lennar’s new Wi-Fi certified designs and Everything’s Included® program,” said Sia Howe, Marketing Manager for Lennar Portland and SW Washington. “From great school districts to breathtaking hiking trails, plus no state income tax and the City of Portland just a short drive away, Vancouver is a great place to call home.”
Fifth Plain Creek II will showcase seven single- and two-story floorplans tailored to fit the needs of today’s homeshoppers. Ranging from approximately 2,387 to 3,442 square feet, homes include three to five bedrooms, two to three bathrooms and up to three-car garages. Floorplans are flexible and boast open-concept layouts to provide residents with ample room for entertainment and relaxation.
Both the Bainbridge and Camden models will feature Lennar’s popular Next Gen® – The Home Within A Home®, a unique and innovative floorplan designed for multigenerational living. This design helps separate living quarters while still remaining attached to the main home, a win-win situation for homeowners looking to accommodate family without sacrificing comfort. The private suite includes one bedroom, one bathroom, private living area with a kitchenette and its own private entrance.
Every home at this premier community will feature Lennar’s Everything’s Included® program boasting custom-like designs and features. Slab granite countertops, stainless steel appliances, air conditioning, keyless home entry, home automation and so much more are included in all new homes at no extra cost. The home automation features pair well with Lennar’s new Wi-Fi CERTIFIED™ Home Designs, also included in every home at no additional cost. Commercial strength wireless coverage in every room provides truly superior smart home automation technology for a connected and easy lifestyle.
The City of Vancouver offers a well-balanced mix of culture and the great outdoors found right outside your doorstep. Enjoy rivers, trails and parks nearby, such as the Columbia River Gorge and the Vancouver Lake Regional Park which offer breathtaking views. Enjoy the warm summer weather at Skamania Lodge where you can find resort-style golfing and dining. Summer also hosts the annual Jazz Festival at Esther Short Park providing live music, food and a vibrant atmosphere.
Fifth Plain Creek II is located at 17911 N.E. 78th Way in Vancouver. Visit www.lennar.com or call 888-208-0302 for more details.
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Tulare, Calif. – April 2018 – Lennar Central Valley is thrilled to announce that presales have launched for their newest community Windmills, allowing homebuyers to purchase at early, pre-model pricing and reserve their preferred home and homesite. Windmills offers Lennar Central Valley’s upscale Cambridge Collection of home designs.
“Our popular Cambridge Collection of new home designs is offered at the upcoming Windmills community, providing five distinctive floorplans in both single and two-story layouts for homeshoppers to choose from,” said Susan Wilke, Vice President of Sales and Marketing for Lennar Central Valley. “Each of these new homes will also showcase our Wi-Fi CERTIFIED™ Home Designs and integrated home automation features that all come as part of our Everything’s Included® program.”
Among the five floorplans offered at Windmills, home sizes range approximately from 2,000 to 2,697 square feet, three to five bedrooms and two to three bathrooms. Included within the Cambridge Collection offered at this community is the Versa II plan, a Next Gen® – The Home Within A Home® floorplan.
The Versa II is a single-story home that offers 2,430 square feet of living space that includes five bedrooms and three full-sized bathrooms. As a Next Gen® home designed with multigenerational living in mind, the Versa II features an attached private suite that has its own separate entrance, living room, kitchenette, full-sized bathroom and bedroom. An interior door connects the suite to the main home allowing for the flexibility of privacy or togetherness.
Lennar is the first builder to offer Wi-Fi CERTIFIED™ Home Designs, which feature a series of built-in wireless access points throughout the home that pair with integrated home automation products and technology. Lennar’s Everything’s Included® program includes all these items as standard, meaning at no additional cost to the buyer, along with stainless steel appliances, quartz countertops and so much more.
Homeshoppers should connect with a New Home Consultant to learn more and take advantage of pre-model pricing. Visit www.lennar.com/fresno or call (559) 554-1147 to get in touch today.
About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Kent, Wash. – April 2018 – Lennar is excited to Grand Open the model home at their popular community of Ellis Estates on Saturday, May 5 from 11 a.m. to 5 p.m. Attendees are invited to attend and enjoy complimentary treats from the Naan Sense food truck, face painting and balloon art for the little ones and tour the model home to experience Lennar’s new home automation package.
“Ellis Estates has been a very popular community for us and is almost halfway sold out already,” said Bill Salvesen, Division President for Lennar Seattle. “We’re offering some of our finest Everything’s Included® features in these new homes, which also showcase our new smart home technology for a connected living experience.”
Ellis Estates is located in Kent and offers homeshoppers five distinctive floorplans to choose from that range in size from 2,299 to 3,264 square feet. Among these home designs is the popular Bainbridge plan, a Next Gen® – The Home Within A Home floorplan. This multigenerational home features an attached private suite with its own separate entrance, living room, bedroom, bathroom and kitchenette.
Every new home at Ellis Estates will showcase Lennar’s new Wi-Fi CERTIFIED™ Home Design and integrated home automation features that come as standard. As an extension of their signature Everything’s Included® program, homeowners get to enjoy built-in commercial strength wireless coverage that pairs with smart home products that allow you to control locks and front door monitoring, lights, temperature, music, movies and more – remotely with a smart device or voice controlled with Amazon Alexa. Stainless steel appliances, upgraded kitchen cabinetry, granite or quartz countertops and more are all still included standard and at no additional cost.
The event will take place on Saturday, May 5th from 11 a.m. to 5 p.m. at the Welcome Home Center located at SE 256th Street and 129th Avenue SE in Kent. For more information visit www.lennar.com/seattle or call (855) 325-1486.
About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of Lennar’s homes and others. Lennar’s Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of Lennar’s website, www.lennar.com.
Technology has changed the way we live our lives, but homes have been left in the past. It’s time to reimagine where we live. It’s time to wake up your home! The Connected Home by Lennar is the world’s first Wi-Fi CERTIFIED™ Home Design with activation and support by Amazon. A home controlled by the sound of your voice, where Everything’s Included® and every room’s connected.
To learn more, watch the video below or visit Lennar.com/EI.
Earlier this year, Lennar and CalAtlantic joined forces to create the nation’s largest homebuilder based on revenue. With this winning combination, Eagle Home Mortgage is excited to welcome the CalAtlantic Mortgage team to our family!
We will be officially welcoming over 200 CalAtlantic associates to Eagle on April 2nd.
Lennar and CalAtlantic are the nation’s top homebuilders with a common vision for innovative home design, outstanding quality and an unwavering commitment to customer satisfaction. As a result of this merger, Lennar will be the largest homebuilder in the United States, providing beautiful homes and communities from coast to coast.
“We are extremely pleased to announce the completion of this strategic combination with CalAtlantic, creating the nation’s leading homebuilder,” says Lennar Chief Executive Officer Stuart Miller. “This combination benefits from overall economic strength, driven by low unemployment, rising wages, favorable tax reform, higher consumer confidence and strong housing demand.”
About Eagle and Lennar
Lennar Corporation, founded in 1954, is one of the nation’s largest builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes primarily under the Lennar brand name. Eagle Home Mortgage is a financial services subsidiary of Lennar Corporation, a Fortune 500 company. Title insurance and closing services are also offered for both buyers of Lennar’s homes and others through North American Title, an affiliate of the Lennar family of companies. Obtain further information about Lennar through press releases found under the “Investor Relations” section of Lennar’s website, www.lennar.com
About CalAtlantic
CalAtlantic Group, Inc., one of the nation’s largest and most respected homebuilders, offers well-crafted homes in thoughtfully designed communities that meet the desires of customers across the homebuilding spectrum, from entry level to luxury. Additional information about CalAtlantic Group, Inc. is available by visiting www.calatlantichomes.com
