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Pantone’s Color of the Year for 2023: Viva Magenta

Get ready to enter the Magentaverse. Introducing Pantone’s Color of the Year for 2023: Viva Magenta 18-1750. The Pantone Color Institute created the Pantone Color of the Year in 2000, and since then, it has been used to forecast trends for the upcoming year. Its influence is global in buying decisions, branding, marketing and product development, but not just in interior design – industries like fashion, graphic design, industrial design, product packaging and many more also take into consideration Pantone’s Color of the Year.

After a tumultuous and unprecedented two years, Viva Magenta aims to write a brand-new narrative. Previously selected lively yellow Illuminating, the enduring Ultimate Gray and the curious Very Peri, offered hope, resilience and creativity. Now Viva Magenta is paving a path toward a future with boldness, vibrance and vigor in 2023.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

– Leatrice Eiseman, Executive Director of the Pantone Color Institute

Lennar’s stunning model homes across the nation will undoubtedly showcase this rebellious color, and if you’re looking to implement Viva Magenta into your new home, there are many simple, affordable ways you can go about it.

Living area

If you love to entertain, creating an accent wall with Viva Magenta is a must. This shade of red will stand out and make a great first impression as soon as your guests walk in, plus it’s a great conversation starter.


Whether it’s for everyday use or on-trend decorative items in your kitchen, spice up your cooking with a new dinnerware set, table runners, napkins, placemats or glassware in this color.


The best way to start and end your day is in a bedroom you love, so replace some of those old throw pillows, blankets and sheets with some bright Viva Magenta. If your owner’s suite is already immaculate, have fun with this color and transform a guest bedroom that your friends and family will love.


Liven up a bathroom or powder room by adding scented magenta candles, pictures frames or soap bars to energize the space.

Looking for your dream home to implement Viva Magenta? Start your new home search today at

Anna Young

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