Greenville, SC, has become an attractive destination for homebuyers seeking quality of life and financial accessibility in today's real estate landscape. Situated near the Blue Ridge Mountains, the thriving city is home to multiple Lennar communities that offer a combination of natural beauty, economic opportunity and affordable housing that appeals to a diverse range of buyers.
The appeal has grown even stronger with the introduction of down payment assistance (DPA) programs designed to support first-time buyers. The 2026 Palmetto Heroes Program, for example, provides downpayment assistance and financial incentives to eligible first-time homebuyers. This program addresses one of the most significant barriers to homeownership—the upfront costs—making it possible for more individuals and households to establish roots in this dynamic southern community.
The 2026 Palmetto Heroes Program provides $10,000 to help with a home purchase, structured as a second loan that charges no interest and requires no monthly payments. Borrowers can use this money for their down payment, closing costs and/or prepaid expenses like insurance or property taxes. If the borrower continues living in the home as their primary residence for 15 years, the entire $10,000 is forgiven. However, if borrowers sell the home, refinance their main mortgage or move out before those 15 years are up, they'll need to repay the full amount.
The program supports public servants in essential roles, including educators, first responders, law enforcement, corrections, firefighters, emergency medical services, healthcare professionals and military members. To qualify, applicants must meet SC Housing's first-time homebuyer requirements as outlined in the Homebuyer (BOND) Program Manual. For prospective homeowners looking to buy in Greenville, annual income must not exceed $108,600 for households of one to two people and the home price must not exceed $450,000.
The convergence of Greenville's inherent market advantages with targeted homebuyer programs has helped in creating a favorable environment for those ready to transition from renting to owning. To learn about down payment assistance programs, find a Loan Officer in your area today.
*Certain restrictions apply. Loan program is through SC Housing Finance Agency and availability is limited. FHA, Conventional, VA, or USDA first loan, buyer is responsible for payment of closing cost and other fees. This is not a commitment to lend, applicants must qualify. Rates may change or not be available or funds may be exhausted at the time of loan commitment, lock-in, or closing. Buyer is subject to qualifications for specific loan terms, occupancy, down payment, credit and underwriting requirements, and/ or investor program guidelines. Not an offer to enter into an interest rate or discount point agreement and any such agreement may only be made in writing and signed by both the borrower and the lender. Homeowners Association (HOA) fees may apply. For buyer requirements and program eligibility information, contact a Lennar Mortgage Loan Officer. Lennar Mortgage, LLC (“Lennar Mortgage”) is Lennar’s affiliated lender. Lennar Mortgage’s loan process is voluntary and participation is not required in order to purchase a home from Lennar. Lennar Mortgage is an affiliate of seller and use of Lennar Mortgage is not required to participate in this process or purchase a home ( See Affiliated Business Arrangement Disclosure ) Lennar Mortgage, LLC, NMLS # 1058. Columbia Branch NMLS # 2570324. Features, amenities, floor plans, elevations, and designs vary and are subject to changes or substitution without notice. Items shown are artist’s renderings and may contain options that are not standard on all models or not included in the purchase price. Availability may vary. This is not an offer in states where prior registration is required. Void where prohibited by law. Copyright © 2026 Lennar Corporation and Lennar Mortgage, LLC. All rights reserved. Lennar, Lennar logo, Lennar Mortgage and the Lennar Mortgage logo are U.S. registered service marks or service marks of Lennar Corporation and/or its subsidiaries. Seller’s broker(s): Lennar Carolinas, LLC. Date 03/26
