Are smart homes a new necessity among potential home buyers? Smart home technology may just be an important selling factor according to a new survey from Coldwell Banker Real Estate LLC and Parks. This recent Real Estate Weekly article explains the details of the survey and what buyers are looking for when purchasing a home.
A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too.
According to the survey of 1,250 U.S. adults who have broadband Internet access at home, 71 percent of Americans want a move-in ready home.
Of the respondents who opted for a move-in ready home, 44 percent said that smart home technology should already be installed. Another 57 percent would consider an older home updated if it had smart home technology.
“We have entered a realm where home buyers are demanding smart homes. This is a shift from the previous thinking about what constitutes a move-in ready home. It’s a defining moment for real estate,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC.
Angel Piontek, sales associate affiliated with Coldwell Banker Elite, said, “At the beginning of my real estate career, home buyers were willing to purchase fixer-uppers that needed tender love and care. But over the years, there has been a clear shift toward move-in ready homes that don’t require any updates or renovations.
“Most recently I’ve seen that the term move-in ready is evolving still to include the convenience and comfort that smart home technology provides.”
[Read the full article here]
