Lennar’s Coastal Carolinas team was recently featured in an article from The Post And Courier, highlighting how our pets are such an important part of the decisions we make about our lives, and especially our homes.
Colby Broxton and her fiance, Jon Preston, of Goose Creek have a cat room for their five cats.
The pet room used to belong to Broxton’s father.
“After he passed away, it was just sitting there empty, so we decided to do something for the animals. My dad adored the cats, too, so it’s for him as well,” Broxton says.
The room has comfortable couches for the couple’s three dogs and a spiral staircase so the cats can ascend to the cat level of the room and escape the dogs. Shelves are mounted at multiple levels and cat beds are attached with Velcro to the shelves, which are covered in carpet so they double as scratching posts. Toys hang from string so the cats can swat at them.
Preston and Broxton are not alone in seeking or building houses with special accommodations for their fur babies.
Amy Dooley, marketing manager of Lennar, says the homebuilder is increasingly seeing buyers looking with pets in mind.
“We are definitely thinking where we can add value and some of the ways we have done that is with dedicated green space and walking trails which the pets can utilize,” Dooley says. “Our sales people say that pets are part of the family when people are looking for a new home. And our market research shows that people are more likely to buy with these amenities. Adding pet-friendly amenities adds value, not just to the community, but to the home.”
In fact, pets are so important to Lennar’s market that Lennar Coastal Carolinas is partnering with animal societies in Charleston, Dorchester and Berkeley counties to promote adoption to those visiting Lennar’s model homes. The goal is to increase adoption by 20 percent in the final quarter of 2015.
“We understand that for many of our residents, no home is complete without a pet,” said Guy Ackerman, Lennar Coastal Carolinas area sales manager. “This initiative is a terrific way to add something special to the experience for our home buyers while helping the local pet community.”
