A new article from the Chicago Tribune highlights Lennar’s partnership with daytime TV series “The Doctors” – and our focus on healthier living.
According to researchers at Harvard University, 1 in 4 homeowners express some level of concern that an aspect of their homes is negatively affecting the health of someone in their household.
Most of the potential health villains are long-established no-goods: lead paint, combustion pollution, radon. But what seems uppermost in the worried homeowners’ minds is the general notion of overall indoor air quality, according to a report from the Joint Center for Housing Studies at Harvard.
Homebuilders have heard similar worries from would-be buyers and are addressing them, according to Nikki Norman, a spokeswoman for Lennar Corp., a homebuilder that’s promoting the purported healthier aspects of new construction. Lennar has partnered with a daytime talk show devoted to health issues to give away a healthy home, valued at more than $1 million.
“It’s a way to spread the word that the newly built home is really a healthier option than purchasing a resale home,” said Norman, who is a sales rep at Lennar’s Pavilion Park neighborhood in Irvine, Calif., where the home is under construction.
